Closing Date: April 27, 2017
The Clayoquot Biosphere Trust (CBT) is seeking a term employee to lead the next phase of the Regional Education Tourism Initiative.
About the Clayoquot Biosphere Trust
The CBT is a federally‐registered charity responsible for upholding the spirit and intent of the Clayoquot Sound UNESCO Biosphere Region designation. Founded in 2000, the purpose of the CBT is to conduct and support research, education, and programs that advance conservation, build our understanding of natural processes in the marine and terrestrial ecosystems, and promote the health of individuals and communities in the Clayoquot Sound Biosphere Region.
About the Regional Education Tourism Initiative
The Regional Education Tourism Initiative is a collaboration between organizations, communities and institutions. The initiative began at a grass roots level in the 1990s. Interest grew to a regional scale as the District of Ucluelet, Yuułuʔiłʔatḥ Government, District of Tofino, and Tla-o-qui-aht First Nations sought to better understand the education tourism market locally and beyond. Working collaboratively for 16 months, the project resulted in three key reports:
1. Pacific Rim Education Tourism Market Research and Strategy Development Final Report;
2. Capacity Building, Training and Business Incubation Strategy; and
3. Regional Education Asset Inventory.
The initiative is now being coordinated by the CBT, with direction from an advisory committee with membership from local communities, organizations with an education mandate, economic development groups, and destination marketing organizations.
About West Coast N.E.S.T.
West Coast N.E.S.T. is a resource website that provides information regarding opportunities for transformative learning experiences in the Clayoquot Sound UNESCO Biosphere Region. Launched in late 2016, the key purpose of the website is to advance the learning economy by meeting the increasing demand for lifelong learning, the growing desire for experiential place-based learning, and the increasing need for cross-cultural exchange.
In tandem with the website, the CBT has been developing local education opportunities to ensure the region has products to meet market demand. Programming has included a range of target markets from professional development to high school and university field schools. Local organizations and communities are also being supported to develop programs in partnership with academic institutions and local knowledge holders.
About the Position
The Education Coordinator will lead the next phase of the Regional Education Tourism Initiative and be the point of contact for the West Coast N.E.S.T. website. Key responsibilities include:
• Developing, coordinating and in some cases delivering education tourism programs in collaboration with communities, organizations, and institutions in three specific market segments (high school outdoor education, university field schools, and adult learner).
• Linking local organizations, communities, and visiting groups to support the development and delivery of education programs.
• Researching and initiating international education program development.
• Developing and executing direct sales strategy for outdoor education programs on the west coast, primarily targeting BC high schools, universities and elder travel associations.
• Promoting education tourism utilizing the NEST website, social media and other marketing tools.
• Updating NEST content (text, imagery, courses and events) to keep it fresh and relevant.
• Liaising with local organizations and course/event providers in the community to create awareness about the NEST and strengthen the brand
• Promoting the NEST at relevant conferences, trade shows and events to attract learners and education providers.
• Securing additional revenue sources through grant writing and social enterprise development.
• Working in consultation with the CBT Regional Education Tourism Committee.
The Education Coordinator will be based in the CBT office and report to the Executive Director. Transportation is required, as is a valid driver’s license. A strong preference will be shown for local candidates.
About the Successful Candidate
Your relevant experience, skills and education include, but are not limited to:
• Master’s degree or higher in any field related to education, public administration, or ecosystem science. Equivalent experience may be considered.
• Experience working collaboratively with communities, organizations, and education institutions.
• Excellent team building skills and experience fostering strong inter-personal and organizational relationships.
• Experience in developing course curricula and delivering educational programs.
• Sales and marketing experience.
• Excellent computer skills including experience maintaining websites, publishing e-newsletters and blogs, managing social media and creating digital marketing content.
• Demonstrated success in securing grants and strong skills in business development.
• Excellent oral and written communication skills.
• Excellent project management skills.
• Excellent research and analysis skills.
To apply, please submit a cover letter, resume and two recent writing samples before 4 p.m. on April 27, 2017 to Rebecca Hurwitz via email at email@example.com.